Meet the CEO

CEO Bio

Yaretzy Garcia Flores is the founder and CEO of Heart & Shadow, a fashion brand created to bring confidence, comfort, and creativity to people of all ages and styles. She launched the brand on November 9, 2025, with a vision of designing clothing that helps everyone feel good in what they wear while expressing who they are. Through her bold ideas and passion for fashion, Yaretzy has built a brand that celebrates individuality and inclusivity.

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At just 10 years old and a 5th-grade student, Yaretzy finds inspiration in her everyday life, from crafting and painting to gymnastics and her love for fun, vibrant styles. She enjoys creating unique designs that reflect her creativity and personality, combining comfort with eye-catching details. With big dreams of growing Heart & Shadow, she continues to design and share her work, inspiring others to be confident and expressive through fashion.

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My goal for Heart & Shadow is to create clothing that helps people feel truly comfortable, happy, and free to be themselves every day. I want each piece to bring confidence and joy, so when someone wears my designs, they feel relaxed in their body and proud of their style. Fashion should never feel limiting—it should allow people to move, express their personality, and show who they are without fear. Through my brand, I hope to inspire others to embrace their uniqueness and feel good both inside and out.